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‘Tis the season for CMS Analysts to be a-reporting

Author -  Labyrinth Solutions

‘Tis the season for CMS Analysts to be a-reporting 

Every industry has its analysts - those people whose job it is to report on the performance of the sector and how they view the prospect for the future. Some analysts work for financial organisations like banks and their views are important for the share price performance of the stock In the Technology industry the paid analyst and research organisations are led by Gartner and Forrester.

This week Gartner delivered its “Magic Quadrant” report on the Content Management system

The WCM market continues to grow rapidly, and new technologies continue to emerge. This dynamism has occurred because enterprises today expect WCM to do much more than simply manage the content of their websites. Enterprises want their websites to optimize interactions with visitors, whether that means selling more, engaging more or informing more.”

Four main areas were reviewed including transactional, social, online channel optimisation and content management.

Rivals report simultaneously 

Competitor, Strategyr.com also release its CMS report this week - what I particularly liked about theirs was the ability to buy one chapter for a vastly reduced price rather than a large research tome much of which may not be relevant to my industry.

Meanwhile, Forrester beat them to publish back in July with their ‘Forrester Wave’ research. Their big claim this year is that it’s all about ‘Customer Experience’ management or CXM. CMS Wire gave it the once-over and found that interestingly, one of the keys to adoption that were identified is the ability of each CMS to integrate with existing installed bases of analytics and CRM solutions.

This seems to imply that CMS is no longer a walled garden offering and that software companies should be enabling the integration of other functionality from beyond their own code base. Now that’s what I thought the opensouce community was good at. Surely the big hitters aren’t down-scaling?

Analysing the offerings from Gartner on CMS Report, Bryan Ruby said "Delivering content and information to the user is no longer a one way street and whatever application you decide to use in today's market should provide a means of feedback from the user. "

Now that seems to be a mantra for the future development of CMS software systems. What do you think?

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